Morgan Kline - CEO of Burn Bootcamp On Staying Aligned To Your Purpose

In this week's episode, Kristina Driscoll is joined by CEO of Burn Boot Camp, Morgan Kline. Burn Boot Camp has grown to over 370 franchise locations in 41 states currently. Kristina and Morgan discuss what sets Burn Bootcamp apart from traditional gyms and the importance of women prioritizing themselves in their lives,  the importance of community, chasing your dreams as a mom and teaching your children through intentional goal-setting. Burn Bootcamp is all about inspiring, empowering, and transforming people’s lives through community-based fitness.

About Morgan Kline:
 Morgan Kline has been featured in Forbes and Authority Magazine. She is the host of The Burn Boot Camp Podcast and will soon add author to her impressive list of achievements. Morgan and her husband Devin started off as high school sweethearts and later began to offer fitness training in 2011. Megan went from climbing the corporate ladder with the Kellogg's company to creating one of the fastest growing gym franchises in the US. She left her successful corporate career for a more aligned business venture of her own. It all started in a parking lot in Charlotte, NC using a car stereo and quickly gained popularity. With the support of the community, Burn Boot Camp began franchising in 2015, and has a goal to open 10,000 locations over the next 10 years.


Find Morgan Kline:
www.BurnBootCamp.com
IG: @morgan.a.kline
Twitter/X: Burn Boot Camp
LinkedIn: Morgan A. Kline

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Transcript

(Introduction with music) Kristina: Hey, it's Kristina Driscoll, host of the She's Brave podcast. I'm so glad you're here with me.  When our son was five, my husband was diagnosed with early onset Alzheimer's. For the next 12 years, I learned how to be brave, resilient, and live my best life.  On the podcast, we're going to meet so many amazing, brave, authentic, and resilient women who share their own journeys of how they learned how to be brave, and are now living their best lives.

Step into your best brave life with me and let's go on this journey of how to be brave together.  (Music fades)

Kristina: Hey everyone. I have a very special guest. Her name is Morgan Klein. She is the. C E O of burn bootcamp. We're going to be talking about being a CEO and a mother to three children, entrepreneurship,  she also has really strong opinions about overnight success, which I can't wait to unpack.   Morgan had Very successful corporate job at Kellogg, when her high school sweetheart was released from his minor league baseball team, she decided to support his dreams of becoming a personal trainer. And then together they started burn bootcamp in a parking lot. You guys believe that she started this company in a parking lot. And yes, they pull up their car and use the car speakers.  They were working with several local businesses and their grit and determination to succeed to help them create one of the most exciting gym franchises in the country, boasting over  350 locations nationally. Welcome. Welcome Morgan!

Morgan: Thank you for having me on the podcast excited to talk about my favorite thing, which is Burn Boot Camp.

Kristina:Yay. Yay. I just have to also mention that you are an author and you've got a book coming out in a few months. You also have a podcast, so you are one busy woman. Like I'm inspired already. I'm 55, like gems can be intimidating to me. The word bootcamp Yeah. Seems a bit intimidating, so what would you say to someone like me?  If I came in and I said, look, I actually do walk and hike, but I don't lift weights really. What would you say to someone like me?

Morgan: I would share with you that, we have all types of fitness levels that come into Burn Bootcamp. We have people that have just started working out all the way to people that are. Former athletes and how we've designed our programming and protocol is to cater to all of those different fitness levels. We're going to give you a baseline workout, based on what your goals are and what your activity level is and your fitness level.  So they don't feel overwhelmed. they just slide right into what's happening. The beautiful thing about burn is the community and the members that we have, they're also going to welcome you with open arms. They're also going to be some of those champions of saying, Hey, Try it this way. Or, I didn't start being able to do pushups on my toes either. It's just about meeting somebody where they're at in their fitness schools and not getting bootcamp  confused with something that's so intense for the same group of people.  

Kristina: Wow. I want to hear more about. The journey and overnight success, like we do live in instant gratification society. And I think there's a lot of people who think if I don't succeed right away, then I'm just going to give up or it's not meant to be a thing. And really from all the people that I've interviewed, I have really discovered that  really the only difference between CEOs like you and the rest of people is you just didn't give up  overnight success. It's like kind of one in a million. Yes. Does it ever happen? Like they say the same thing with writing a book. Like I actually took a course with a woman who  wrote for Dr. Phil wrote all of his books. And she said, Yeah. That overnight success thing where you hear somebody wrote a book in 10 days and it became a national bestseller. She said, that's one in a million. Yeah. Is it possible? Yes. But it's basically don't count on that. Being things for the long haul. So tell us more about that. 

Morgan: Absolutely. I quit my job in 2013 so about a year after we started in the parking lot. I decided to forego my career-

Kristina: I just got to stop there because Holy crap. Like you, after just one year, you quit your job. Were you scared? What was going on? 

Morgan: Absolutely. I was scared. And this wasn't a decision that I made lightly that I made overnight. I loved my job,  I loved the people that I worked with. I would have worked there as long as I could, but what happened was I was supporting Devin. I was helping him in the mornings, in the evenings, on the weekends. And I ended up really. Loving that, that fulfillment. I got so much fulfillment out of being a personal trainer, talking to people about burn boot camp, seeing transformation and people in a positive way through health and fitness. And then at that point it just became a conflict for me because then I was like, okay I'm. Helping people get fit and live a healthier life. And then I'm selling pop tarts and cereal. So this is a conflict. Yeah. It's good that you realized that. Yeah. It was a conflict and I started to just, obviously. Learn more about food and nutrition and so yeah, it like those, the values of Kellogg's just no longer aligned with mine. And then I obviously had the opportunity to leave that job because we had, at that point, we had enough members that we were starting to get solid revenue coming in.  I felt good that if I left that paycheck that we were going to be able to still pay our bills and grow the business. That did not happen overnight. That took time, right? That took, I know a lot of people will quit their jobs and then they try to go figure things out and start their own. That wasn't the case for me. I had a plan and I wanted I saved money and it wasn't something that was just a gut decision. I talked to family about it. I prayed about it. My biggest hesitation was my family and disappointing them because again, I had gotten this great job  in front living in a small town of where I grew up like that was a big deal. And so to turn that opportunity away, I was certainly afraid of, fear of just judgment or disappointment from my own. Family that I love and that I'm, I want to make proud, but thankfully they were along for the ride with me and they supported Devin and I since day one. Yeah, I quit, I started my own gym. So one of those flips from a dance studio to brick and mortar was me opening my own gym and then having my own set of clients and Devin having his, and then-

Kristina: Wow, I love it. 

Morgan: Of a team of trainers for the other gyms that we operated. We had five gyms at that point and it was a lot for me. You go from thinking you're going to have this role in the food industry, and then you go from being then now I'm a trainer and I'm also an owner of five gyms. And I'm doing payroll and I'm doing marketing  and I have this lease and there's a broken, what do I do? The toilet's broken in the middle of a camp. So you just I stepped all in and I was all in and I learned so much, I have a very strong work ethic. There's never been a task that I feel like I'm too good for. And I still carry that attitude as the CEO of the company. I'll get down in the weeds anytime I need to, because that's just my mindset.  Grit and that hard work has certainly helped both Devin and I get to where we're at. That doesn't come by accident. It comes by hard work. It comes by sacrifice. We've spent many nights, concerned about things or failures coming our way or barriers in our way or people doubting us because we were young. We're still young. We're both 36 years old and we definitely get overlooked quite a bit. But now that just motivates us. We're not in it for the recognition. We're in it for the impact. But yeah, definitely when you're in your 20s and you're building a franchise and there's a lot of people that doubt you, there's a lot of people that don't want to you just got to carry on and you've got to have a really strong mission and  a strong why and a strong, identity of who you are and you're not going to let other people, change that in your mind.

Kristina: Yeah. I have a question for you. When I started podcasting, I don't think I would have described myself as gritty. Like there, there was like a Ted talk going around and a woman was saying she. Really believes that from all the studies that the number one quality that you need to have to be a successful entrepreneur is grit. And I wouldn't have described myself as a gritty person. And yet, I became. Very gritty because I just felt like I, I'm living aligned in my purpose that I felt this deep drive and need to do this thing,  which was literally seven days a week, and still sometimes is, just recently I've started to say. I can't do seven days a week. I've got to scale it back a little, I got, I get some balance back in my life, but  I, some people, I think before I ever did this, I thought I don't have naturally have that personality. I'm not gritty. I'm not, I would describe myself as a hard worker for sure. But it's just interesting how I just developed it basically. Do you feel like the same thing happened to you or-

Morgan: Yeah. I think that's a really interesting question. I don't know if I've ever considered that if I look back on when was I gritty before, but I do think once you've got something on your mind that you want to accomplish and you just have a really strong why. For me, it just, it kept growing and  the responsibility and the obligation just kept getting bigger and bigger for me. So for me it's I have no choice, it's a decision every day to say whatever it is. That's the same as me. I have no choice. It's a decision every day. Yeah. That is incredibly well said.  I love the fact that you started out focusing on women. Now you do have men and usually it's like maybe wives or some connection that way. But women, why do we put ourselves last? You talk about this a lot, like on your Instagram and stuff like that.

Yeah. I wish I did know because I think it'd help us all reverse our mind. Thank you. Obviously, I think, naturally we do have this nurturing side about us and we're mothers or we're caregivers or we put ourselves in situations where we're constantly caring for other people, whether that's our husband, our kids, our, our in laws.

Kristina: Speaking right on cue, we hear some kids in the background, I love it. 

Morgan: They're home from school. Yeah. I think we just. Innately, the friends and other women I talked to, it's just that's how we're wired is to take care of people first. We do it so much where we get worn down and we lose our identity. Taking care of ourselves. Then we can't even take care of the people that we love the most. Obviously the messaging for me and for burn bootcamp is putting yourself first is not selfish, even though we think it is.  If I could just broadcast the amount of stories and testimonies that I've heard women speak after they have started putting themselves first, it's like my mental health is better. I have more patience for my kids. I'm I have more strength in my body to take care of my elderly, father. I'm off medication myself. So like now I, I can do more things that Bring joy and fulfillment to my life because I started to put myself first. If you can anchor yourself in a workout, for 20 to 45 minutes a day, Then you start to care about other areas of your life a little bit more-

Kristina: So I do think that I think it's  totally think it's, it's like the domino effect. It's like that one step where you decide, like in your case, women come in and say, I'm going to take 45 minutes  twice a week or three times a week to myself. And that's it. That's the only time that they do take to themselves, but then it has a domino effect. And I can see that in your eyes and your body language and the essence of your being. Like you are a hundred percent living your purpose. 

Morgan: Thank you. Yeah. I really do believe that because  I'm in, thankfully I am in a business. That I get to see such positive feedback about what I do, I see negative stuff to being an owner of a company, being a CEO, being in this leadership position, it's not all sunshine and roses, but I choose to focus on the impact and the positive things and I choose to stay really connected to the people that I serve and I'm very thankful that brings positive feedback  that's not the case for every job and every industry. Even when I was podcasting a lot too, and I still am podcasting, but I share the podcast with multiple hosts because of my time. But when I did have my own,  I got to see that feedback loop through the comments or through the engagement, through my social media of Hey, that one thing you said on that one podcast, it helped unlock something for me, and I think that's where. If you can find a business or a job that aligns with this positive reinforcement and feedback, because the reality is I make a ton of sacrifices. You make a ton of sacrifices. We all make sacrifices when we choose to work outside of our home, or, we choose to take on something that's super scary. That's stretching you a little bit and that maybe a lot can come your way. We make these sacrifices because we know that there's a greater purpose for what we're doing every single day. And I'm like, I just constantly go back to that has given me this platform, right? I have over 150, 000 members at Bermuda camp. I have a following on social media. I have been given this opportunity for a reason. So just keep walking through the scary things. Keep walking through the failures, keep doing the hard things because all these people that need it, like that, that do give me that positive reinforcement they need me to do the hard things, even though they're not asking me to  was asking me to do that. They don't put that pressure on me. I put it on myself for sure. But if I didn't do it, it's like, what about that one mom that told me that they were, thinking about committing suicide, but then they found burn and then they started taking care of themselves and they found a community that they never thought even was out there for them. And they completely turned their life around and it's changed the trajectory of how their family is going to live. Yep.  That's why I do what I do. And that's why I have these audacious goals to keep driving burn in more communities and keep doing more and I love your emphasis on community because coming out, we're on the other side of COVID now and we are really, people are struggling big time reconnecting and connection is we're craving it. Your business model is all about that. Yeah, it is. It is because you're going to come for the workout. But you can go anywhere for a workout and say that I don't believe in my fitness product. I think it is superior. But you come for the workout and then, you stay because you have developed these relationships and these friendships and this community that. Comes together for you in ways that you didn't even think a gym community would. So that's absolutely how we've been able to grow the way that we have. And I think a lot of that is because in those early days we didn't have a bunch of stuff, we had. We just had people in a parking lot with music and a really great fitness product, and that's been the core of how we've built this business.

Kristina: Beautiful, incredible. I love your story, Morgan. It's amazing. I wanna  talk a little bit about you being a mom. Yeah. 'cause this is a big part of who you are as well.  It's hard in today's world to be a mom and to balance  prioritizing our kids and doing our calling. What would you say to that mom out there? Because you've got three kids. What would you say to that mom out there that says, like I just, Really want to become a massage therapist or something like, I want to go to school and, but I've got three kids and how am I going to do this? And what would you say to that woman?  

Morgan: Yeah, I think this is  incredibly challenging in today's  world because we have social media that is telling us that motherhood looks like this I get a little frustrated sometimes and it could just be my own triggers, so I'll take accountability if it is, but, I see sometimes the messaging of, women shouldn't be out in the workplace and building their business like they need to be home taking care of their kids and I think I read something the other day of like women are outsourcing motherhood and you can't replace being a mother and that really, it really gets under my skin because Then I think the message is you can't do both and I just disagree with that, and maybe it's just because my mom was a single mom for several years. My father passed away at 5 and she didn't get this privilege to stay at home like she works. She had to do that, to put food on the table for us. And to just assume that women get this decision to make about, Oh yeah, you can just stay at home and that's what you should be doing. You shouldn't outsource help and you shouldn't outsource motherhood. It's got to be hurtful for a woman to see a message like that and be like, I don't have that choice, whether that's because I'm  single, I'm a widow, or maybe I'm single through divorce because you were in a toxic relationship. Or maybe you just have a fire inside of you that you believe you're called to do something like that. I believe that I in that third thing, right? I have an incredibly supportive husband. If I got the choice to not work, I'm sure he would say, yeah you stay home. But I believe that I bring value to the workplace. And I believe that I  am teaching my kids  life lessons because I agree to do this. And listen, that might spark some good feelings or bad feelings in somebody that's listening. And I think we're all entitled to do what works best for you and your family and the situation that you're in. But I think that putting down another mom because they outsource, like I have a nanny so yeah, technically I outsource motherhood in a way, but. There's people out there that have to have  childcare. 

Kristina: You know what? A hundred years ago, you lived in a tiny village and maybe you and your husband in the summertime at spring, summer, and fall had to work the fields. And so you were out, you were still outsourcing motherhood a hundred years ago to an aunt, to a niece, to a neighbor because you had to sometimes. And I think it's funny that we think that somehow  there has to be like a family has to look a certain way because it, so it'll trigger me a little bit too, because I didn't have a choice. I became a widow, and I had a husband who was sick with early onset Alzheimer's, he was diagnosed when our son was five and our family wasn't like other  and it seems like in America, like we do have this thing where it's gotta be two parents. One, the mom's gotta stay home, otherwise it doesn't work. Yeah. And I learned this lesson really young, when I was about 22, I was doing an internship and I met a woman who had three boys. I think they were four, six, and eight.  And their mother had mental health issues. She just left. And and so this coworker had married into being, a stepmom and became their mom. And I remember saying something to her that must be so incredibly hard for the kids. And she just looked at me and she said, no. She said, a hundred years ago,  parents died all the time. Yeah, this actually came to play in my own life. My husband died, and so what am I going to do? Just say, Oh no, my kids ruined my kids like defective because he doesn't have a dad anymore. And she said, no, these kids, these boys are going to be just fine. They're fine. And I'm their mom now. And she just absolutely adored her boys. She loved them. It was taught me something so powerful. Like why shouldn't dad stay home?  I have a cousin in Sweden who is a metallurgical engineer. He's the same age as me. His wife is also a metallurgical engineer. The way it works in Sweden is they have three beautiful daughters who are now in their teens and the oldest was born. She  took a year of leave. He worked. Then  he took a year of leave. Then they, then they had another kid. She took a year of leave. Then he took a year of leave and it bounced back and forth like six times. And then they both went back to work full time, and why aren't we more like that? Like in Sweden, they're basically saying the father has the equal amount of accountability in raising the children.

Morgan: Yeah. Yeah. And I think the U S is obviously very behind when it comes to parental, leave with corporations. I didn't have a maternity leave, obviously, as an entrepreneur, that's not something that you necessarily get the luxury of, I had flexibility of course. And by then I had built a team to help me get through it  motherhood is seasons too, right? So like I can't describe it almost for six and eight, when I had three kids, four and under, yeah, I was tied to the home a little bit more than I am now. Of course I was breastfeeding. I was their full time caregiver, although I did have help.Yes. Because I was building a company. As did people a hundred years ago. They all had. They had helped to. Yeah. Yeah. So I don't, my message is I don't think you need to choose if something is on your heart and you want to continue to pursue that you want to go to school and be a massage therapist, you should be able to do that, and yeah, figure it out and you shouldn't feel the guilt. If you have to. Hire a part-time nanny, or a full-time nanny, or you need to send your kid to a school, and an afterschool program. I just, I don't buy it, I still feel the most love from my mom, from my family, I didn't feel neglected. I didn't feel like she outsourced a part of my life. Yeah. So this is just my personal journey. Yeah. And this is how I'm choosing to raise my kids is the same way. Yeah. And I, yeah. I stand proud to say that I'm teaching them lessons as a mother. I'm teaching my daughter a lesson when she becomes a mom. I'm teaching my boys a lesson about how women have a role in leadership. Women can have a role in being an owner of a company. Women can have a role of speaking on stage. Women can have a role in authoring a book. And overall, I'm teaching my children that, hey, see all this stuff that we have.This house, the clothes, the toys,  it takes hard work to get that stuff. So the value of money is important for me to teach my kids and they see the sacrifices that I have to make. And at the end of the day, my kids are incredibly loved. They know how loved they are. Even if they're with the nanny for a couple days, because my husband and I are traveling, which is very much true in our house, they cannot wait for us to come home. So I'm not replacing my role. I'm just bringing people in our life that love our kids.  And can fill in the gaps for me and I'm grateful for that, and I think, yeah, they're going to be they're going to be better for it. But if if you're listening to this and you're a stay at home mom, I'm, I actually I support that too. 

Kristina: My story is, I was hardcore business woman, go, financial advisor, and then I became a mom and it took four years to become a mom. So I just wanted to be a stay at home mom, and then my husband got sick. And so I was like, okay, I'm just going to be doing some financial stuff from home and being a caregiver, and so I lived my life according to what felt right for me and the values that felt right to me. So that meant 12 years of caregiving, right? So it's like this major corporate career of financial advisor, then 12 years of caregiving. And then now I'm back in entrepreneur. Entrepreneur world, top 2 percent in one year, just crushing it taught my first, podcasting class about how to get into the top two and a half percent in six months. Boom boom, so I've done it both ways, and I think it's all about listening. And I even have a student in my class right now, who she lives on Vancouver Island. I grew up in Canada too, in Vancouver. So we have that connection, but she loves. Being a stay at home mom, she loves crafting. She loves quilting. She loves all this stuff. So her podcast is all about that stuff. And I think it's great because she's got that external pressure also going on where society saying you should be taking a corporate job, but she's saying, Nope, that's not what I'm doing. Exactly.  And I've never felt that calling, right? I've never felt that calling to be a full stay at home mom. There's certainly been times in my career where I'm like, Oh, I've taken on too much at work. Like I need to go home more. Like I got to slow my travel down, but then I make those adjustments. Yeah. And I, it's a constant adjustment as being a flow and I am. Yeah. 

Morgan: Yeah. Ebb and flow. I love that. And I feel like it is entrepreneurship. I used to. to ask a lot of questions about balance. And finally I had somebody say rather directly, there is no such thing as balance, it's basically you work your best to be balanced, but like you're never going to be perfectly balanced. Like it's just this constant trying to, make adjustments but don't beat yourself up for not being balanced all the time, there's days that your business needs you more, there's days that.  Your kids need you more. I have days that I need, you need yourself, you need your, I know  it's just about, it's just about doing what's best for your family. And I think if you're in a job right now that you don't feel aligned with. But maybe you still have to do it because that's your source of providing for your family. That's okay, too, because that's the thing I get frustrated sometimes with. 

Morgan: And that's my message to Morgan is I'm like, dudes,  if I started this at 54, like, why are you telling me I'm going to, if I wait three more years until my kid graduates from high school, then it's going to be too late. Honey, it's never too late. And so if you feel called to stay at home and you're like, I want to do this business in five years, but it's going to be too late.. Do what you want to do now. Stay at home. And then, when it feels right, get out there and crush it. It doesn't matter what age you are. Yeah. And you can baby step into things, there's so much opportunity to make money, while you're at home and there's, oh yeah. Much opportunity. Hello Uber. Yeah. That's why I choose from Uber. 

Morgan: There's online businesses, there's so much that you can do just to start making an income, if that's what you feel you need to do for your family. But if it's stay at home, mom, it's stay at home mom. But if that's not what's. on your heart, don't feel guilty that you want to take a job outside of the home. That does, take you away from being. With your kids all the time. They're still learning from you.  I can't reiterate that enough and I probably just say it a lot too for myself to remind myself that my daughter is watching. My sons are watching. I thought the same thing, like your children, you are just providing them with a really beautiful example. Yeah. Yeah. And integrate them. I think again, very lucky that I'm in an industry that, my, my kids get to come to the gyms, they get to travel with us. I'm working from home today because, our family wasn't feeling good. So I'm not taking my germs into the office, but like they get to see me on calls, they get to hear me. They're right out there waiting until I'm off this podcast to, talk to me about it. And , I treat them like adults sometimes, and I share with them, why am I traveling? Why am I on this meeting? Why am I doing this? Why am I doing that? And I try to give them that full picture. Love it. And then if they get to see it as well, it's, I hope someday my daughter will look back and be like, God, I remember when my mom would take me to work and like I  remember this, and this about it. And she's gonna carry that on to whatever she's called to do. It's just really about getting very clear on what you want to do. not what you think society wants you to do, not what you're seeing on your Instagram feed or your Tik TOK feed,  drown all that noise out and say, what fills my soul up? Is it  working or is it being at home full time or is it a little bit of both? And then you build a plan and you go work that plan and Hey. If you don't like it you get to change that, you can take courses and find a different job or go back to staying home all the time or not. And again, not everybody's provided that privilege though, right?There's a lot of mothers out there that don't have that choice.  I'm just like rooting for those women that  they have to be scrolling on their social media and see some of these messages I love it so much, Morgan men don't feel guilty.

Kristina: No. Yeah.  Morgan. You're An amazing woman, an amazing human being. And I want to ask you one last question, if you could teach the world,  one thing, what would it be? 

Kristina: Just to love yourself. I think. Amen. Yeah. Just  listen, like you are. Beautifully made the way you are and love yourself, whether that's how you look, how you feel, what your passions are and that it's okay to be different. That is what I am teaching my children. So if I could teach anybody else that it would be just to love yourself.

Kristina: Beautiful. Beautifully said.  Everyone's going to be clamoring to find you, Morgan.  Tell us where we can find you.

Morgan: Absolutely.  Social media, you can find me on Instagram. My handle is morgan. a.cline. To learn more about burn bootcamp, you can go to burnbootcamp.com. We have over 350 locations and we always offer a seven day free trial. So you can come check us out. We also just launched an app.  If you go to the app store and type in burn boot camp, we have virtual fitness over there. If a Burn is not near you, we would love for you to try seven days on us for you to get the burn boot camp experience in your home. 

Kristina: So wow, you're such an inspiration. I'm so glad you're doing all the things that you're doing. Thank you, Morgan, for taking out time out of your busy schedule to be on my podcast. 

Morgan: I really appreciate you having me. It's been great.

(Outro with music:) Hey everyone, thanks so much for taking time out of your busy life to listen to today's episode. I love learning about what makes you brave.  I'm here with you, I see you, I hear you, and I want to hear from you. I want to know how you're showing up as being brave and authentic.  Connect with me on Instagram at She's Brave Podcast or come join our community in the She's Brave Podcast Facebook group. I'm sending you so much love. Until next time, keep being brave.